Bespoke jewellery brand Vashi is set to open a flagship store in London’s Covent Garden in the New Year.
Spring 2021 will see the debut of the store on the corner of London’s iconic Covent Garden Piazza and James Street.
With 4,476 square feet spanning two floors, it will be the seventh and largest store for the brand, joining other sites in London and Manchester.
The store has been designed in partnership with creative studio Mythology.
Other Mythology clients include the likes of Warby Parker, Peloton, Tesla, Google and Allbirds.
Vashi believes the store will further its mission to reinvent the conventional fine jewellery shopping experience.
Vashi Dominguez, founder and CEO of Vashi, commented: “Covent Garden is one of the most beloved and well-known retail locations, not just in London, but the world over.
“It’s a place where so many people hold memories of special moments in their lives and in keeping with the human emotion paramount to our mission, it was a natural step for us to open our flagship store there.
“The new space will reflect the future of Vashi while honouring our existing values, and we look forward to welcoming our customers into the store, to co-create with us.”