People do their morning exercises in front of the skyline of the Lujiazui Financial District in Pudong in Shanghai on December 1, 2015. AFP PHOTO / JOHANNES EISELE / AFP / JOHANNES EISELE (Photo credit should read JOHANNES EISELE/AFP/Getty Images)

British brand Vendula London has reported a successful showing at the Pure Shanghai show which took place in October 2015.

The brand has now opened two stores in China and expects to open three more in the near future.

Vendula London opened its first concession store in Hangzhou on November 27 and its second store last week in Wuhan.


Overwhelmed by the success Pure Shanghai has driven for the brand, Vendula London want to open three more stores by end of December, followed by an expected 25 more openings in 2016.

Raymond Lam, director at Vendula London, comments: “It’s been a crazy and unbelievable journey. The speed they do things in China is incredible and I am yet to find time to go over the success of our sales.”

The next Pure Shanghai, in partnership with CHIC – China’s biggest fashion trade marketplace – will take place March 16-18 2016.