Vicenzaoro has closed the doors to its first show of 2020 after welcoming a record number of visitors.

The January edition, which took place January 17-22, had over 35,000 visitors – the highest number in the last 10 years.

Those attending got to view products from 1,500 exhibitors and attend over 40 events taking place during the duration of the show.


VOJ – Vicenzaoro ‘The Jewellery Boutique Show’, runs alongside T.GOLD, the international show for jewellery machinery and technologies applied to gold and jewellery processing, and new for 2020 VO Vintage, an exclusive marketplace for vintage watches and jewellery, which was very well received.

Organized by IEG – Italian Exhibition Group at the Expo Centre in Vicenza, the centrality of VOJ20 and T.GOLD in terms of business and overall promotional appeal was appreciated by the global jewellery sector: not only new ideas and trends in terms of style and creation by top brands but also in terms of technological, sales and distribution services and digitalisation.

The increase in the number of visitors confirmed the positive trend of international incoming from over 126 countries worldwide, covering an overall 60% of the total. And Italy’s figure was also positive, taking on renewed shine with +12%.

The United States headed the chart of the most represented foreign states with an a 30% in visitors compared to 2019.

The number of visitors from Europe, which amounts to about 50% of the international attendance at Vicenzaoro, was up 9% more than the double figure increase of 2019, with particular increases from German-speaking countries.

In turn, Vicenzaoro, despite market turbulence, confirmed its appeal for world traders and its strategic relevance. The show attributes to its ability to offer the sector all types of technological innovation and design, connect the entire supply chain, provide inspiration and the tools to develop business.

Vicenzaoro’s second show of the year takes place September 5-9, 2020.