As the 2019 September edition of Vicenzaoro comes to an end, the show organisers have revealed a boom in international visitors.
This year’s September show, which had over 1,300 brands participating, experienced a 10% lift in international visitors, who arrived from 117 nations worldwide. This builds on growth from the last two editions.
Overall the rise in foreign trade members was led by the Middle East (+23%), North America (+22%), Russia and Ukraine (+19%) and Asia (+18%) with a particular increase by Japan (+43%).
Europe, which is still the most numerous source of trade visitors for Vicenzaoro (accounting for 59%), remained steady with signs of a particularly positive nature from Portugal (+51%), Romania (+28%) and Austria (+9%).
During the five-day exhibition, over 500 buyers were hosted in Vicenza from all over the world, thanks to the support of the Ministry for Economic Development via the ITA Agency.
Alongside providing brilliant buying opportunities talk shows and appointments hosted with key international players form an integral part of the expo.
This year the issue of sustainability has been at the forefront, with the Sept opening talk show entitled “Spreading Sustainability”.
Vicenzaoro is also eagerly awaited for the previews of new trends: at the presentation of the TrendBook 2021+ of Trendvision Jewellery+ Forecasting, which this year was moderated by the famous fashion editor of Vogue USA.
There was also an important focus on technology with a CIBJO seminar linked with solutions for responsible procurement and the talk show of the Club degli Orafi dedicated to digital tools, new technology and virtual reality, which are revolutionizing the jewellery sector
This show also saw the Italian Exhibition Group put on some ‘out-of-show’ activities for guests to enjoy.