Italian trade fair Vicenzaoro has placed a spotlight on ‘sustainable creativity’ during its first show of the year.

Organised by IEG Italian Exhibition, the fair which runs until tomorrow has reaffirmed its commitment to promoting sustainability within the jewellery,  metal and precious stone production chain.

The theme was introduced and developed during an inaugural Talk, which opened with greetings from the institutions and focus on this edition of Vicenzaoro January.


According to Nielsen’s study entitled ‘The sustainability Imperative’, brands that demonstrated a commitment towards sustainability grew by more than 4%, while those that did not, grew by less than 1%.

The GreenItaly 2017 report compiled by Fondazione Symbola and Unioncamere, records that, in 2017, research and development division distribution among medium-sized manufacturing companies that invested in green products and technologies in the three-year period 2014-2016 was 27% compared to just 18% in those who did not invest.

In 2016, 49% of medium-sized manufacturing companies that invested in green increased their exports compared to 33% of those who did not.

Between 2015 and 2016, the turnover increased for 58% of companies that invested in green against 53% of the others.

Moreover, 66% of consumers are willing to pay more for products made by companies that demonstrate social and environmental commitment.

Influenced by a sense of protecting the planet and the degree of poverty in the world, consumers have adopted a sustainable behaviour: they check the labels before buying a product, they look on company websites for further information and to better understand the production process, they monitor public opinion about some brands, both on-line and in the press.

Due to these facts, the organisers of Vicenzaoro say the sustainability theme is becoming more and more topical and IEG, which has signed an agreement with UN Global Compact, thus strengthening its effort towards corporate social responsibility, has made it the guiding principle of the show that kicks off the global jewellery year, upholding its commitment to promote sustainability within the entire jewellery, metal, and precious stone production chain.