Vicenzaoro will be kicking off next year’s trade show season with a strong jewellery line-up.
Taking place January 18-23, the Italian trade show, organised by the Italian Exhibition Group (IEG), will see some of the world’s leading jewellery brands launch their 2019 creations.
Roberto Coin will be showcasing its Petals collection at the upcoming show, alongside pieces from other popular and bestselling lines, while Anna Maria Cammilli will present a new exclusive gold hue of seven colours.
Damiani fine jewellery plans to showcase precious extensions of the D.Side and Eden collections, and well-known German brand, Tamara Comolli, will debut new designs that nod to casual luxury.
Fope, Crivelli, Leo Pizzo, Palmiero, Picchiotti, Giorgio Visconti, are among the many Italian jewellery brands that will exhibit, alongside French-based Djula, German-based Schaffrath, and other leading brands from all over the world.
The 2019 show will feature a new ‘Icon’ area, for fine jewellery designs that are classic yet modern, and the organisers will unveil a new brand identity for the exhibition, which has started to be seen in its marketing activities.
The trade show has worked with brand consultancy firm FutureBrand, to create a look that represents Vicenzaoro’s positioning as a leading show in the jewellery market.
Director of the Jewellery & Fashion Division of IEG, Marco Carniello, comments: “The collaboration with FutureBrand has allowed us to present the evolution of an important event like Vicenzaoro, which leaves the geographical territory to position itself among the most important business events at world level, to dialogue with operators across the entire supply chain in the jewellery sector.”
The new brand identity and experience will make its official debut during Vicenzaoro January, which takes place in Vicenza, January 18-23.