Welsh jewellery brand Clogau has unveiled its latest Gold of Royalty campaign.
Clogau’s Gold of Royalty campaign features the brand’s iconic Tree of Life designs, alongside pieces from its Tudor Rose, Royal Crown, Tudor Court, Debutante and Kensington collections.
Inspired by the grandeur of the Historic Royal Palaces, the video campaign was shot at the birthplace of the Tudor Dynasty, Pembroke Castle; the charmingly stylish Kensington Palace; the treasured Tower of London; and the powerful, sumptuous Hampton Court Palace.
Talking about the inspiration behind the Gold of Royalty campaign, Clogau head of brand development, Sonia Menezes, comments: “After celebrating a pivotal milestone last year of 25 years as one of the UK’s most successful jewellery brands, it was a natural progression to produce a campaign that celebrates and acknowledges our Welsh and British royal roots and our association with Historic Royal Palaces.
“Similar to our Heritage campaign which was located at Highclere Castle, we have used world recognized and iconic locations to set our Gold of Royalty campaign which strengthens our brand story and provides a strong touch point for our international and domestic customers.”
Emma Saunders, Historic Royal Palaces, retail business development manager, adds: “We are extremely excited to be part of Clogau’s Gold of Royalty campaign and are proud of our association with this leading provider of fine jewellery. Historic Royal Palaces will only work with licensees that are considered the ‘best in their field’ and provides them with access to Britain’s rich royal history, with inspiration taken from some of the best designers, craftsmen and architects of the day.
“Only our licensed partners are granted the exclusive right to use our magnificent palaces, not only to inspire the product they create, but also to promote them. Clogau’s campaign is unique therefore in that it features the palaces and iconic areas such as the elegant Kensington Palace Gates, the stunning gardens of Hampton Court Palace and symbolic fortress of the White Tower at the Tower of London. In supporting Clogau with this campaign we hope to continue a relationship which inspires a passion for history and which enables the conservation of these palaces for future generations.”