A representative from diamond jewellery brand Forevermark joined Positive Luxury’s ‘Positive Week’ to discuss the benefits of being a brand that cares in the luxury industry.

During the event, which was designed to promote ethical practices in business, head of communications for Forevermark, Jo Blake, participated in a debate with Daniella Vega, head of sustainability at Selfridges, Marie Chassot, product marketing director at Baume & Mercier and Mark Ferguson, co-chief investment officer at Generation Investment Management.

Professional Jeweller attended the event and shared some of the insights from Forevermark’s Jo Blake who argued natural diamonds trump synthetic copies for transparency. 


This story sparked further debate in the industry, with other jewellery professionals coming forward to share their views on the best ethical practices in the jewellery trade.

Now the industry can all witness the panel discussion which took place in Central London last week. View the full conversation here: