UK jewellery and watch retailer Laings has released its latest campaign video in which it celebrates “the joy found in the everyday” that has helped many people get through the last year.

As lockdowns continue amid the ongoing pandemic, Laings has noted the many unremarkable events in which people are finding pleasure around the world.

Sally Alobaidi, head of marketing at Laings, explained: “Our appreciation for the joy found in the everyday became so much more paramount last year, and is something that should be celebrated.


“Diamonds symbolise this joy, reminding you of precious moments, and becoming part of your day-to-day.”

This idea, she said, can be carried over to jewellery too. She continued: “Sometimes the simple, timeless and classic diamond jewellery pieces that we wear all the time are our most prized.

“They add a hint of magic to each day, and this season we wanted to celebrate the unspoken moments that they become a part of.”

The campaign video can be viewed below: