K-pop singer Rosé, formerly of the band Blackpink, has been signed as jewellery brand Tiffany & Co’s latest ambassador.

The New Zealand-born musician has made her brand debut in Tiffany’s new digital HardWear campaign, showing off the collection’s 18ct yellow and rose gold links with pavé diamonds.

The HardWear collection was based on a 1971 bracelet from the brand, and takes inspiration from the industrial nature of New York City.


Rosé, whose music videos as a solo artist boast hundreds of millions of views on YouTube, commented: “I’ve always loved wearing Tiffany jewellery. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me.

“I am very honored and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”

Tiffany & Co also posted the following on its Instagram page:



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View the 16-second clip featuring the singer below: