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VIDEO: Pandora puts love in the driving seat for new campaign


Pandora has updated its range for Valentine’s Day 2021 with a selection of new romance-inspired pieces.

In honour of the new collection, the brand has also conducted a study into how relationships and their importance to us have changed in the wake of the pandemic and subsequent lockdowns.

It surveyed 11,000 people across UK, USA, Australia, Mexico, China, Germany and more countries, asking questions about love.

Some findings included:

  • 70% of people believe that relationships are more important since the pandemic;
  • 66% feel inspired to make more of an effort with the important people in their lives;
  • 62% remember special occasions to show their loved ones that they care;
  • 59% agree relationships now are more focused on shared values than in previous years.

Vita Clausen, global PR and influencer director at Pandora, explained: “We can see that 2020 has clearly had an impact on our relationships, and the way we appreciate love, with small interactions and little acts of love more important than ever.

“People are prioritizing relationships and making more of an effort with their loved ones, with 62% remembering special occasions to show that they care. So, we believe that Valentine’s Day will become even more special this year.

“As part of our mission to empower people to voice the things they love and express who they are, we encourage everyone to share their stories of love and what little acts of love means to them, this Valentine’s Day.”

View a short film about the survey results below:

View a selection of pieces from Pandora’s new Valentine’s collection below:


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