Vintage jewellery retailer Lila’s has created its first in-house collection.
The store based in East Dulwich is known and loved for restoring pre-owned items, but now the founder has decided to tap into the in-house jewellery collection market.
Designed in house and born from the brand’s desire to promote ethical practices, all pieces in the debut collection ‘Confluence’ have been casted in the retailer’s workshop in Lordship Lane, Dulwich, from 18ct Fairtrade gold and using only recycled stones.
The growing demand of the company’s restoring and bespoke services and passion for ethical jewellery inspired Cata Rosca, founder of Lila’s, to start creating her own collections.
She says: “It is quite satisfying to be able to reintegrate old stones into new jewellery, especially that the work to take out, clean, sort and test stones from vintage pieces is a lot more involved than just buying a parcel of new ones.
“The new consumer generations are more aware of the international context and they better understand that their buying choices can have tremendous consequences for somebody on the opposite side of the globe, and the consequences can be either positive or negative. Once the consumers know the risks involved and that there are ethical alternatives they are more likely to opt for them, especially if this is not making a huge impact on their wallet.”
‘Confluence’ features a selection of rings and necklaces in white and yellow Fairtrade gold mixing coloured precious stones to create unique ethical pieces.