VIP IJL prize for PJ Shop Floor Stars winner


Top retail star to receive hotel, travel and afternoon tea at show.

International Jewellery London (IJL) has joined forces with Professional Jeweller‘s new jewellery retail initiative Shop Floor Stars, offering the overall winner a VIP package to the 2014 edition of the IJL show.

Shop Floor Stars, which opened nominations on May 7, is a new Professional Jeweller project, created to recognise and celebrate the individuals that have dedicated themselves to impeccable customer service in some of the UK’s most inspiring jewellery retailers.

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Professional Jeweller‘s Shop Floor Stars will toast 20 leading lights in retail, whether sales associates, store managers or customer service champions, with IJL recognising the project as a chance to say thank you to retail staff, managers and customer service colleagues.

The annual trade show, which this year opens on August 31 at Olympia in London, will provide the overall winner of the first Shop Floor Stars with a VIP guest package, including hotel accommodation during IJL, travel to the event and a complimentary afternoon tea or lunch at the show.

IJL event director Sam Willoughby said of supporting Shop Floor Stars: "Jewellery is such a personal purchase and customer service and building relationships with clients is key to a successful sale. Supporting and celebrating the retail stars who achieve excellence in this area is a great initiative by Professional Jeweller and we are delighted to support this and further enhance the winner’s achievement."

Professional Jeweller is currently calling for UK-wide jewellery retailers to nominate colleagues, managers or staff members that they believe have gone above and beyond to ensure the best levels of customer satisfaction.

The 20 individuals selected as the first Shop Floor Stars will be praised in the August 2014 issue of the magazine, with one exceptional individual crowned the Professional Jeweller Shop Floor Star 2014, scooping the IJL prize.

Professional Jeweller editor Kathryn Bishop said: "It is fantastic to welcome IJL on board with the first Professional Jeweller Shop Floor Stars. The superb VIP prize will give the winner time to discover the best of jewellery design from both the UK and overseas, while also networking with their peers from the industry at the brand new Olympia location. IJL has recognised the potential of Shop Floor Stars to become an annual celebration of those members of staff that are rarely publicly priased for their achievements but fully deserve to be – we look forward to revealing the 20 Shop Floor Stars and overall winner in August."


To nominate an individual for Shop Floor Stars, email Professional Jeweller assistant editor Sarah Jordan ( with the following information:

● Your name and job title and the name and job title of the person you are nominating, plus the retail store they work for, including town/city.

● In 300 words or less explain what makes the nominee a fantastic customer service professional. This can include examples of where they’ve gone the extra mile for a customer, the standards they work to in their role, positive influence on other staff and the store, and their involvement in the training and support of others.

Entries must be in by midnight on June 13 2014. Twitter users can share their nominations or encourage others to enter using the hashtag #ShopFloorStars.

Final decisions will be made by the Professional Jeweller editorial team based on the nominations. For more information please call Sarah Louise Jordan on 020 3176 4243.

Tags : Customer serviceIJLijl vip prizeprofessional jeweller shop floor starsRetailretail staffShop Floor Stars
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