Students partnered with Bond Street jewellers in window display task.
Vogue has unveiled a special project called Street Lights in which the jewellery retailers of Bond Street will have their windows ‘made-over’ by students from Central Saint Martins and the Royal College of Art.
The project, which began on May 9, will run for a week and is being curated by Vogue’s jewellery editor Carol Woolton. The fashion magazine selected 50 students, partnering them with a number of Bond Street’s most prestigious jewellery retailers, including Cartier, Chopard, Tiffany and Graff, with the aim of giving their windows a whole new look.
Students including recent Palladium Alliance and Central Saint Martins’ competition winner Leigh Cameron, and Royal College of Art student and jewellery designer Lynne MacLachlan will be involved in the project.
Woolton said of the Street Lights project: "I began to question why the vast majority of jewellers’ windows look, to put it bluntly, so dull. The [partnership] idea was born out of my time as a judge at the Royal College of Art each year, by the displays the students created for their work, and the manner in which they dealt with scale and environment. The students bring wit, originality and imagination to the street in a way that London does better than anywhere else in the world."
The Street Lights project is set to give the Bond Street jewellers "a visual shake-up." So far, everything from bubble machines to shopping trolleys have been used to enliven the window displays. The Street Lights initiative will run from May 9 to May 15 on Bond Street, Conduit Street and Grafton Street in Mayfair, and also on Fulham Road in Chelsea.
The full list of jewellers involved includes De Beers; Chopard; Solange Azagury-Partridge; Moussaieff; Tiffany; Boodles; Cartier; De Grisogono; Chatila; Piaget; Peter Edwards; Bulgari; Van Cleef & Arpels; Hermes; Adler; Wright & Teague and Chanel.