Sustainable jewellery brand Vrai has announced its very first charitable initiative in Europe.

The company which specialises in lab-grown diamond jewellery has partnered with charity Dirt and Arizona Muse.

Muse is a British-American fashion model and also founder of Dirt, a charity focused on regenerating soil and biodynamic farming.


She has curated her favourite Vrai designs in time for the Christmas shopping season.

As part of Vrai’s annual ‘Two Weeks of Giving’ campaign, 10% of all sales of Muse’s selected jewellery will go to Dirt.

Arizona Muse commented: “Climate Resilience is held by indigenous persons and regenerative farmers, people who work together with the land to restore balance in the time of Climate Change.”

The initiative runs from today (16 November) for two weeks, ending on 30 November 2021.

Vrai is a jewellery brand offering made-to-order pieces in recycled solid gold, founded in Los Angeles in 2014.