Independent jewellery retailer W Bruford has secured a prominent spot and larger unit in Eastbourne’s overhauled shopping centre.

As the revamped Arndale Centre will reopen under the name ‘The Beacon’ before Christmas this year, following a £85 million extension, W Bruford will move location and open a flagship boutique.

The brand new state-of-the-art space will feature a prominent Rolex boutique and a delux bridal department, alongside individual serving areas for luxury watch brands Omega, Breitling and TAG Heuer.


The new store will be opposite the town’s Pandora franchised concept boutique, which is run by W Bruford.

Impression of the flagship posted by Eastbourne Herald.

Currently in the Arndale Centre W Bruford runs a smaller multi brand jewellery store, while the current flagship boutique is located on Cornfield Road – just a stone’s throw away for the shopping complex.

When the new W Bruford store opens at the end of the year, the company’s Cornfield Road boutique will focus on pre-owned jewellery, after sales servicing, and onsite repairs, while staff from the current shopping centre store will move to the flagship.

W Bruford managing director, Ashley Pugh, tells local newspaper Eastbourne Herald: “We are absolutely delighted we will be opening our new flagship store in the Arndale towards the end of this year. This is a very exciting time for us as we prepare for the next stage in the history of W Bruford.

“Our new store will introduce some unique features and concepts for our customers while retaining the traditional values that are so much part of the W Bruford name in the town and we are really pleased we will be able to offer a range of brand new services in our Cornfield Road branch.”

W Bruford is one of Eastbourne’s longest-established independent retailers, opening its doors in 1886.

The independent jeweller is the latest signing to be announced for the 170,000 sq ft extension, which is being funded by Arndale Centre owners Legal & General, and will bring an additional 22 units, seven restaurants and an eight-screen cinema to Eastbourne.