High-end industry show Watches and Wonders has announced it will straddle the line between digital and physical this spring in a model it has labelled ‘phygital’.
The international watch platform will run a digital event in early April, followed by a physical show later that month in Shanghai.
The digital Watches and Wonders Geneva event will run 7-13 April on the event’s website, with a reported 40 brands onboard.
On the agenda, the Watches and Wonders team said, will be networking, discussions and enhanced interactivity as brands reveal their 2021 new releases.
The organisers could not confirm which brands will be present, with an unveiling expected on day one of the event.
The in-person seven-day Shanghai show will start a few days later with 15 brands onboard for the event at the West Bund Art Center.
Visitors can expect: product launches and major partnership announcements by the brands, online press calls, a live morning show bringing daily analysis of what’s new at the Salon, plus panels and talks led by key industry figures and influential personalities.
Meanwhile, spring 2022 will see Watches and Wonders Geneva return for the city’s biggest ever watch salon at the Palexpo.