The Jewellery2U website marks Watches2U focus on expanding its retail offer, and specialising in jewellery-only retail.

Business creates separate jewellery platform, adding Swarovski.

Watches2U has launched a separate website specialising in jewellery – Jewellery2U – as the business develops its online presence.

The team at Watches2U International says it has been busy improving its online shopping experience for customers, and part of this has involved the splitting out of all of its jewellery brands, which have moved to a new site,


A statement from Watches2U said: "Our Jewellery offering is getting stronger by the day, and we have recently joined forces with Swarovski adding a little sparkle to our jewellery platforms. A summer addition, Calvin Klein, has proven strong in both watches and jewellery. We also have seasonal newness from our bestsellers Edblad, Emozioni and Dyrberg/Kern to offer our customers."

The business has also recently joined the Google Certified Shops program, which help shoppers to identify which online stores have a positive track record of fast shipping and customer service.

Shoppers landing on the Watches2U site will see a Google Certified Shops badge, which they can click on to find out more.

As an added benefit, all shoppers will be given the option of free purchase protection from Google when shopping through the site ensuring that, in the event of an issue with their purchase, they can request Google’s help, and Google will work with and the customer to address the issue.