Second-hand watch retailer anticipates 500,000 visitors this month.

Watchfinder, the UK’s leading retailer for second-hand luxury timepieces has launched a new website ahead of the Christmas rush following a £250,000 upgrade.

The company created the new site after several months of market research into what its users wanted to see online. It says that the new layout is uncomplicated, with image-based navigation that is more intuitive for consumers. It has also invested in better photography of its products.


Matt Bowling, co-founder of Watchfinder said: “Nowhere has the world of luxury watches come together in one place as at Watchfinder. In the last 12 months our sales of pre-owned watches have doubled. We’ve seen a huge surge of interest from customers who consider luxury watches to be just as important as their cars and clothes.”

The new site reflects the changes in the pre-owned luxury market and Watchfinder says that the economic climate is certainly one factor feeding the rapid expansion.

The company’s sales mananger Alex Stonely said: “It’s understandable that people are wanting their money to work a bit harder for them, and that’s what the pre-owned watch market is all about. Great quality, great value, and some of these watches actually increase in value over time, it makes perfect sense”.

The site has also launched a weekly in-house consumer focused magazine that will include contributions from watch journalists with the aim of inspiring and informing readers.

The company predicts its website hits for November to exceed the half a million mark for the first time in its history.

The brand has recently undergone a subtle rebrand to WF&Co, which is says incorporates its position as a retailer, magazine publisher and an overall service to consumers and retailers, by aiding the sale of second hand timepieces, which it also offers as a service for watch retailers. Presently it sells an average 500 second hand timepieces each month.