Online jewellery retailer has added sunglasses to its portfolio in a bid to offer consumers a wider selection of fashion accessories.

Kicking off with nine brands, the sunglassess division of the site already offers more than 390 styles.

Watchshop chief executive officers, Alex Fisher, says the expansion of the store’s portfolio will strengthen the customer experience.


Fisher explains: “This is a natural progression for us as an online retailer as we look to expand our offering to consumers looking to update their fashion wardrobes with accessories.

“We are really answering customer demand, our audience love the breadth of brands and styles we offer at affordable prices and sunglasses was a natural progression.”

The online retailer is working with market leaders such as Ray-Ban, sports brands such as Nike and Lacoste, and fashion brands including Emporio Armani, Calvin Klein and Versace. This brand roster will grow in the coming months adding classic styles and the latest trends for SS17.

Consumers will be able to shop my budget and style.