Naomi Newton Sherlock promoted to role after five years with biz.

WB The Creative Jewellery Group has promoted Naomi Newton Sherlock, its head of product development, to the role of creative director.

She will now take responsibility for overseeing creative activities for all of WB Group’s Domino brands and will bring additional creative knowledge to the board.


Sherlock has worked for WB Group for five years, firstly as a jewellery designer and then as head of new product development and national accounts.

The group described her as "well qualified for the role". Sherlock has won number of design awards in recent years, including several from The Goldsmiths’ Company and a Lonmin Design Award for platinum.

She studied at The School of Jewellery in Birmingham before taking on bench work at jewellers including Cellini in Cambridge, James Newman and David Marshall, providing insight and experience across contemporary and luxury jewellery design.

The WB Group’s managing director Andrew Morton said: “Naomi has a broad range of skills. Not only is she a terrific designer with a wonderful eye, she is also a highly competent technician who understands how jewellery is made.

"It is she who has been at the heart of creating many of Domino’s most successful recent collections such as Rosabella and it is she who has built and successfully managed our thriving nine-strong new product development team. She has great creative and indeed commercial vision and I feel sure, as a director, she will have much to bring to the Domino board and to the further development of the company."

Sherlock said she was delighted and excited to take on the role, describing Domino as "changed out of all recognition" for the better in the five years of her tenure.

She said: "Having a seat on the board will give me the opportunity to contribute even more directly to its future development and I am looking forward to working with Andrew and my fellow directors to grow the reputation of Domino as a truly creative jewellery producer, both at home and abroad."

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