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WD Lab Grown Diamonds expands with senior leadership team appointments


WD Lab Grown Diamonds is looking to strengthen its hold on the market with the addition of two new members to its senior leadership team.

The US-based lab-grown diamond producer, founded in 2008, has added Elda Fistani as chief revenue officer and Herb Doscher as vice president of operational planning.

The company revealed that these appointments are part of its extensive expansion plans.

Fistani will lead the global wholesale sales function, playing a key role in the definition and execution of the company’s omni-channel sales and international growth strategy.

Before joining WD, Fistani most recently held the role of chief revenue officer of Brooks Brothers’ jewellery division Deconic, where she oversaw omni-channel growth across their 12 portfolio brands.

Previously, Fistani held progressively responsible leadership roles with Nomination Italy, where she led the premium fashion jewellery brand’s global expansion.

“I am thrilled to join WD at such a monumental time, as the company expands rapidly to meet the rising consumer demand for lab-grown diamonds,” said Fistani. “Together with the exceptional WD leadership team, we look forward to growing our business to new heights while remaining steadfast in our commitment to sustainability, integrity and transparency.”

As vice president of operational planning, Doscher will oversee demand and supply planning in a key cross-functional leadership role within the company.

Doscher brings to WD extensive experience in process engineering, integrated business planning, and demand and supply management.

Prior to joining WD Lab Grown Diamonds, Doscher spent 14 years within Timex Group’s supply chain management division.

“It’s a great feeling to work with such a talented group of disruptive thinkers, dedicated to delivering an uninterrupted supply of high-quality diamonds to the evolving, sustainably-minded market,” shared Doscher. “I’m honoured to play a key role in bringing WD’s incredible new products and partnerships to fruition.”


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