Swarovski CEO Robert Buchbauer has penned a letter expressing the company’s recommittal to its sustainability goals.

This comes alongside its recent reveal of the Wonderlab campaign, which marks a new direction for the brand’s retail experience.

Swarovski has mentioned six key commitments that it will follow, including improvements to its: greenhouse gas emissions, use of conscious materials, empowerment and education, waste and circular economy, equality, diversity and inclusion, and of course respect for our people.”

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Read the full letter from Robert Buchbauer below:

On the heels of unveiling its bold new vision, branding, and Wonderlab campaign, Swarovski announces a renewed sustainability ambition. This new brand world offers a collective and personal invitation to ‘ignite your dreams’ – an empowering and individual statement that encourages curiosity, exploration, and a sense of joyful wonder in all. For Swarovski, igniting dreams also includes championing inclusion, diversity, and care for the environment, and creating actionable goals that turn those dreams into reality.

A clear path forward
Sustainability efforts have been a part of Swarovski’s DNA since its founding in 1895 and, since then, Swarovski has made notable strides in its ambition to address the world’s most pressing issues. In today’s global climate, however, the time has come for actions to be bigger, bolder, and more concrete.
With that in mind, Swarovski reinforces its sustainability mission through six key commitment focuses: greenhouse gas emissions, conscious materials, empowerment and education, waste and circular economy, equality, diversity and inclusion, and of course respect for our people.

As every action begins with a first step, Swarovski is proud to share CEO Robert Buchbauer’s letter of address, outlining the brand’s first set of commitments, including alignment with Science Based Targets. By joining this initiative, Swarovski manifests the intent to significantly reduce GHG emissions across the full value chain.

This and all commitments will be followed by further concrete, measurable targets later in the year. Progress on the new sustainability journey will continue to be documented across digital channels and published in the sustainability reports. Commitments to uphold this enhanced sustainability vision will be live on April 22nd, 2021. This is only the beginning.

Read more about the recently revealed Wonderlab campaign below:

Major changes at Swarovski with new brand identity and 28 new concept stores