Over the past ten months, Weston Beamor, the Birmingham casting house, 3D printing and bespoke manufacturing company, has made a concerted effort to extend its reach across various forms of digital media.
Since June 2016 Victoria Maher, a customer service administrator at Weston Beamor, has been managing the company’s social media in addition to her day-to-day role. Maher has sought to kick-start the company’s online presence by distributing posts covering a diverse array of topics, including bespoke jewellery, castings, 3D-printing, lifestyle, photography and humour.
“My goal is to raise awareness of the business and to help our customers and potential customers to gain a greater insight into what we offer,” Maher comments.
Surrounded by the many unique and innovative designs that Weston Beamor help bring to life, Maher has had lots of material to work with. Posts have featured the progression of bespoke jobs from concept to creation, following commissioned pieces from CAD and 3D printing, all the way through to being finished on the bench. Other posts have focused on events outside of the Weston Beamor offices, such promoting their customers’ work and what is happening in Birmingham’s iconic Jewellery Quarter, where the company is based.
“I think it is important to show people more about our day-to-day activities and introduce them to our team, so that they can put a face to the voice on the phone. I have also been promoting our staff members’ achievements, such as winning industry awards, running the London Marathon, and the charitable endeavours in which WB has been involved,” she explains.
Maher also sees social media platforms as an opportunity to engage with Weston Beamor’s suppliers, such as the companies that provide its sophisticated 3D-printing equipment. “This is a great way to show the different services we offer and the quality of machinery we use. We also believe that following WB keeps you up-to-date with what is happening in the wider jewellery industry.
“This really is all about sharing, so if any of our customers would like us to showcase something we have cast for them, or a fully-finished piece which we have made on their behalf, please do get in touch. Similarly, we hope our customers will mention us in their posts. We really enjoy interacting with our customers and getting to know them better,” Maher concludes.
Since Maher has dedicated time to boosting the company’s social media, Weston Beamor has seen a significant increase in followers across numerous social media platforms.