Jewellery retailer Goldsmiths recently announced plans to revamp all of its stores with a completely new design, as well as sporting an updated logo.

Perhaps the most significant change to its stores will be to their layout – watches and jewellery will now be completely separate, with watches taking up both sides at the front of the store and jewellery in its own dedicated spaces at the back.

With this shake-up of Goldsmiths, a lot has been made of the retailer’s renewed focus on watches, but is also updating its jewellery range.


What will the Goldsmiths jewellery range look like and which pieces will be at the forefront of its offering as the first new sites open this year?

Featured big-name brands will include Fope, Gucci, Roberto Coin and Mappin & Webb.

Meanwhile, fine jewellery highlights will include two exclusive collections – Goldsmiths’ Brightest Diamond and Jenny Packham – as well as a curated collection of higher-carat diamond jewellery and a new limited-edition suite of white gold and diamond pieces, the company was able to reveal.

Commenting on the upgrade of Goldsmiths’ stores, Craig Bolton, executive director of the Watches of Switzerland Group, said: “This is a significant milestone for Goldsmiths, which has a well-earned reputation for offering UK customers trusted expert service and a fabulous presentation of brands.

“Luxury today has become far more relaxed, inclusive, and experiential, so while we are elevating the Goldsmiths brand position, our goal is to make everyone feel valued and at home when visiting our stores.

“Our ambition is for all to have a memorable luxury experience long after they’ve made their purchase.

“We believe the repositioning and new store concept will transform not just the Goldsmiths profile and experience, but also brings some fresh life to our high streets.”

Read more about the redesign project below:

GALLERY: Goldsmiths to bring ‘fresh life to our high streets’ with revamped store design

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