Samantha Park collects Spirit of London Award at 02 Arena.

By Kathryn Lewis

Samantha Park, the 25-year-old founder of jewellery brands What’s About Town and Kissika, received the Spirit of London Award for Achievement Through Fashion on Monday night.


“It’s amazing to be recognised for something I’ve worked so hard for,” Park told a packed auditorium at the O2 Arena. “The Spirit of London is an amazing organisation which highlights the good work that young people do and I’m honoured to be part of something so worthwhile.”

Park and other Spirit of London Awards finalists visited 10 Downing Street in advance of the ceremony on Monday.

Prime Minister David Cameron said: “These awards represent everything that is great about the young people of our country. They are a credit to their community and to their city. A fitting finale to what has been an amazing year for our capital City.” 

Park, who launched her first jewellery collection at the age of 15, said she was looking forward to becoming an ambassador for the organisation.

This year Park launched silver jewellery brand Kissika at IJL, describing it as "a range that is not defined by a particular fashion trend, season or audience, but one which is defined by a style of life, designed with a love for jewellery, passion for life and an everlasting sense of wonder".

The Spirit of London Awards were launched by the Damilola Taylor Trust in 2009. The aim is to change the way young people are portrayed in the media by showcasing people like Parks who are involved in positive endeavours. The organisation is also involved in initiatives aimed at curbing youth crime and poverty and in capacity building. The awards partner with the Greater London Authority, local governments and Parliament.

Monday’s awards ceremony brought together more than 8,000 people at the O2 Arena in London. With more than 3,000 nominations in each category, Park faced tough competition for the prize.