Which watches: timepieces at IJL 2011

Not-to-miss new releases from the new watch area at this year’s show.

This year International Jewellery London (IJL) has launched its first ever dedicated watch area, and has welcomed an exciting array of watch exhibitors, covering fashion-led design to classic timepieces.

There will be a number of new watch brands at the show, including DMJ’s newest brand Just Cavalli watches, and fashion classics from Storm, alongside 1930s-inspired timepieces by Zeppelin and sportier chronographs from Festina.

Story continues below

With a solid number of exhibitors and several new brands, not to mention a selection of specialised watch seminars, this year’s IJL watch area should aid any buying decisions in what are some of the most important buying days for retailers this year. Here are some brand’s to look out:

a.b. art – Stand G48

Watch brand a.b. art, known for its contemporary style and Swiss quality engineering, it set to launch several new lines at IJL, with men’s and women’s timepieces retailing from £164 – £900. The new pieces will include the OC150, a smart black PVD men’s chronograph with red details and three dials including date and stop watch. The women’s timepieces will include a rainbow of strap colours, taking inspiration from shapes seen on the catwalk with a new rectangular-faced women’s timepiece – the ZS102 – which comes on cherry red and camel-coloured leather straps. Continuing the trend for Mad Men inspired timepieces, a.b. art’s 1940s retro slimline I series also have a delicate rectangular face with a choice of colourful straps.

Festina – Stand E119

Watch brand Festina will race into IJL this year with several new collections including its special Tour de France inspired ChronoBike line, with a new style for 2011. Having been official timekeeper at the race which took place in July, the brand will show off its stainless steel ChronoBike timepieces alongside a varied range of men’s and women’s timepieces including Festina’s Ceramic collection, the Sports collection and the bright and colourful women’s lines including its Dream Time watches set with coloured zirconia stones.

Torgoen – Stand H141

Torgoen Swiss watches are a relatively new brand to the UK, having only been established 13 years ago. This summer they were picked up by distributor Since 1853 and the brand will make its IJL debut. Though designed in the US, the watches are made in Switzerland using Swiss movements and Torgoen’s founder Benzi Rosenski will be at the stand during the show to meet British retailers.

Zeppelin – Stand H149

Inspired by the golden age of air travel in the 1930s, distributor Classic Time will bring its collection of Zeppelin watches to IJL, a range of stylish, detailed watches retailing from £159. With the tagline German Engineering – Swiss Precision, the brand is set to unveil some new designs, including its Mediterranean collection of cushion-shaped, art-deco inspired gents’ watches. Zeppelin produces quartz, mechanical and automatic timepieces.

Storm – G95

Storm fashion watches are set to debut six new watch lines at IJL, with a diverse collection including a ceramic watch and a fashion-led design which uses LED lights to display the time. Also included is Storm’s new Aquatron watch, a high-end divers’ watch from its collection that is water resistant to 1000m, is made using titanium and has a Kevlar strap, the same material used in bullet proof vests. The brand will also unveil its Dualmec, Storm’s limited edition timepiece with only 3,000 pieces available worldwide. It features a quirky exposed multiple cog dial, with dual time, date function and water resistance to 50 metres.

Glam Rock – G21

IBB London will bring a striking new watch offer to IJL this year, as UK distributor of fashion-led Glam Rock watches. Founded in Italy in 2005, the watches already have a cult following in the US, Middle East and Asia, and are set to make waves in the UK market. With more than five collections available, IBB London will show a large selection at IJL, including the brand’s So Be and Miami lines, which feature colourful leather straps, unusual dials and super-sized timepieces. Each watch is Swiss made with mid-range RRPs from £600 – £9,000.




Related posts