Jeweller to push brand forward through improved retail relations.
William Cheshire has signed Octavia Agencies as its UK sales agent.
Octavia Agencies will be charged with finding new retail accounts for the William Cheshire brand while maintaining existing stockists.
The eponymous designer William Cheshire said he hopes to strengthen the wholesale arm of his business through the appointment of Octavia Agencies.
Until the appointment of Octavia Agencies Cheshire was running every aspect of his business single handedly with just one member of staff, including making all of his jewellery in-house to keep manufacture within the UK.
Cheshire said: “I can fulfil my role as much as I can but at the end of the day you need that outside professional help. It’s not necessarily about taking over the whole of the UK, it’s about finding and managing good accounts and keeping that regular communication with them so we can get feedback about what’s selling and what they need.”
The brand is currently stocked at a number of retailers including Wave Jewellery and Johnny Rocket in London, Diana Porter in Bristol, Baroque Bespoke Jewellery in Brighton, and online at Thorn Jewellery and EG Studio.
William Cheshire will celebrate its 10th anniversary as a brand next year and will be exhibiting at Treasure during London Jewellery Week next month and at IJL in September.
Cheshire was interviewed this month for Professional Jeweller’s Best of British feature, which you can read in full in the June issue of the magazine.