Jersey Pearl has given its marketing department a pat on the back after a special Valentine’s Day campaign helped it deliver a 39% increase in sales over the same period last year.

The company claims its ‘Share the Love’ campaign, which culminated with an artist-led window display, not only turned heads but drove retail footfall and turnover.

Creating a ‘hub’ of activity around its King Street boutique, Jersey Pearl invited shoppers to make a declaration of love on the store window by adding their initials to a growing work of art created by Edward Blampied.


The campaign received high social media exposure and a guest spot on BBC Radio Jersey for the full-time artist, whose work is a familiar site on the island.

Lucy Buckland, manager of Jersey Pearl, said: “This campaign has created a great vibe amongst the community, raised awareness and interest in our brand while driving sales. It is a fantastic way to start the exciting year ahead which sees a renewed focus on marketing, spectacular new ranges and some innovative new campaigns.”

The King Street boutique is the fourth outlet on Jersey for a company that has recently celebrated 30 years of excellence.

The company has forged a place as an innovator in pearls, supporting new designers and protecting the environment in partnership with The CarbonNeutral company.

Jersey Pearl continues to grow on the UK high street and is available in numerous independent jewellers and House of Fraser department stores.

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Editor, Professional Jeweller