WINNER Ethical Jewellery: Nouveau by Cred


To celebrate the brand’s 20th anniversary, Cred Jewellery launched the Nouveau collection, a re-invention of its original Fairtrade silver range.

A pioneer of the ethical jewellery industry, Cred is continually looking for ways to stay at the forefront of Fairtrade.

The first jeweller to use Fairtrade silver, first to have a transparent supply chain and first to use known origin gold are just some of the brand’s notable achievements to date.

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The Nouveau collection cements Cred’s commitment to Fairtrade jewellery as it looks to bridge the gap between its ethical values and striking designs.

Highlights of the collection include an eye catching three-dimensional pendant and on-trend ear cuff that adds a modern twist. As well as traditional studs, there is a versatile two-in-one earring design that can be worn as studs or drop earrings. All the pieces are made using Fairtade silver from Peru.

Prices for the Nouveau collection range from £45.00 – £95.00. During the race to victory Cred Jewellery called on its social media followers to cast their support for the brand’s Nouveau collection. Although the competition was close, Cred won on the final day with 27% of the votes.

Tags : CREDethicalFairtradeNouveauperu
Joe Peskett

The author Joe Peskett

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