After a successful 2016, which saw Unique & Co secure the crown for Men’s Jewellery Collection of the Year, the brand developed two new trend-drive ranges for 2017— one of which has led the company to claim the title for the second consecutive year.
Recent research shows men are being more experimental with their accessories, often being inspired by bloggers — but not always knowing how to ‘shop the look’.
To help men out, Unique & Co launched the Layering collecton, which offers consumers pre-layered designs.
By combining bracelets with multi-strands and double wraps, men are able to embrace the stacking trend with ease, and it appears they are thankful for this innovative collection as it has been very well received by shoppers, with great sell through in store.
On top of this, the collection stormed ahead in the public vote, winning in the end with 53% of the votes — the greatest victory in the entire 2017 Collections of the Year initiative.
It seems when it comes to men’s jewellery, Unique & Co really is the market leader.