WINNER: Deakin & Francis for Viking Skull

This terrifying hoard of marauders is one of the latest cufflink collections plucked from the ever-creative minds of the team at Deakin & Francis.

The Viking Skull collection is inspired by, as the name might suggest, those Scandinavian pirates of old, the Vikings. The cufflinks have been designed in solid silver, with some elements – such as the skulls – plated with rose gold.

The hairier members of the gang have been given full-face beards, created using animal hair, with menacing, deep red ruby eyes peeping out from behind. The traditional horned Viking hats have been given an extra layer of armour with black spinel pavé.


These bejewelled miniature works of art are sure to appeal to men with a sense of humour, and would make for a fearsome companion in the boardroom.

“We have thousands of cufflinks in our collection but we’re never short of new ideas,” says director James Deakin, who runs the company from a workshop in Birmingham with his brother and fellow gemmologist Henry Deakin.

Deakin & Francis raced ahead in the online vote for Men’s Jewellery Collection of the Year, winning an overwhelming majority of 75.3% of the votes.