As Buckley London embarked on a complete brand refresh through the introduction of modern and sleek designs, the brand saw this as the perfect opportunity to push the creative boundaries and recognise the individuality of its customers.
Launched in January 2016, the Be You collection celebrates personal style and fits perfectly with the brand’s strapline ‘Be Happy, Be Loved, Be You’.
The range balances modern and classic styles by contrasting traditional mother of pearl and warm gold tone hues with subtle organic shapes, crystals and charms.
The four core designs in the Be You collection consists of cushion shaped stud earrings, a polished open bangle with delicate accents, a fashion forward three layer stacking ring and a charm pendant, each designed to complement the wearers personal style.
All pieces are competitively priced retailing below £45, whilst still maintaining the trademark high quality and brand excellence.
Buckley London offers a free A-Z initial charm of the customer’s choice with every purchase of the Be You pendant made on the brand’s website.
Additional letter charms can also be purchased, allowing customers to have fun by adding their full initials or letters that symbolise someone special.