They say go big or go home, and that’s exactly what Henryka has done this year. 2018 has been a busy one for the British jewellery brand, with several new launches supported by striking, fashion-focused marketing materials.
Exotic Palm was the brand’s biggest launch of the year, and it was accompanied by fresh model and lifestyle imagery that nods to Henryka’s new positioning in the market after an extensive rebrand.
The collection has performed extremely well in-store, among the brand’s retail partners, and at trade events, including the CMJ’s August buying show and International Jewellery London.
At the heart of the range is the Areca Palm Leaf earrings, available in both small and large sizes. These are complemented by daintier pieces, and contemporary styles, which can be worn alone or layered.
The central tropical leaf and palm motif marked a new direction for Henryka, meaning the collection had an element of experimentation to it. Fortunately, the risk paid off, and our readers came out in full force to back it.
In the end, Exotic Palm won the Silver Jewellery Collections of the Year accolade after securing almost 40% of the votes.