In the very first phase of the Professional Jeweller Collections of the Year nominations many retailers wrote in to share their praises for Thomas Sabo’s 2017 offering.
While Dragon Night’s and Little Secrets were also mentioned as popular ranges, it is Together that has been boosting business for independent jewellers in the UK.
Created to connect people together, the Together collection by Thomas Sabo celebrates and represents long-lasting union and an unbreakable bond.
Whether bringing together friends, family, partners or work colleagues, through the AW17 story and products, Thomas Sabo promotes a message of unity which is very apt given the events that have taken place around the world this year.
For the UK the launch came at the perfect time, with consumers being inspired by messages of unity such as ‘love wins’ and ‘one love’ thanks to the benefit concert popstar Ariana Grande put on for the victims of the Manchester terror attack.
The range features an array of pieces adorned with intertwined motifs, which has also made Together popular for gifting, while accessible price points have allowed consumers to enter the range easily.
In the final tally, the Together collection by Thomas Sabo swallowed 28% of the votes in the silver category.