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Winter wedding jewellery sales boom imminent, says jeweller

Mens wedding ring 2

Ramsdens Jewellery has conducted research that suggests a flood of winter weddings could be expected this year, with a correlating boom in engagement and wedding jewellery sales also forecast.

This comes after a wedding drought through 2020 so far in response to coronavirus restrictions.

Weddings were cancelled altogether through the initial UK-wide lockdown, and have only returned since with varying restrictions in place.

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Ramsdens Jewellery is a pawnbroker and online and in-store retailer of new and used jewellery and watches in the UK.

Its study is based on Google search term trends, which show that incidence of the search terms ‘engagement rings’, ‘men’s engagement rings’ and ‘men’s wedding rings’ are all up 22% compared to this time last year.

The more stark contrasts are in search terms like ‘small wedding’ (122%), ‘garden wedding’ (115%) and ‘winter wedding’ (84%), all seeing significant year-on-year increases in use on Google.

Meanwhile, ‘destination wedding’ has decreased by 45% as a search term over the last year.

Alice Higgins, MD at The Events Executive, said: “The latter part of next year is looking to be incredibly busy with some venues saying that they have wedding bookings for every day of the week.”

Tags : engagement ringsramsdenswedding jewelleryweddingswinter weddings
Sam Lewis

The author Sam Lewis

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