DMJ’s best-selling watch brand makes one small step into Selfridges.

Fashionable French watch brand Wize and Ope has gone on sale at the flagship Selfridges store, in London.

The deal was brokered by DMJ, which represents the brand in the UK and will see the watch range included in the fashion watches section on the ground floor of Selfridges.


Wize and Ope was created with its own back story based on a dog-like character (Wize) who arrives on earth from another planet and embraces the diversity of our world – transforming into the alter ego Ope along the way.

The brand’s colourful contemporary watches are best-known for their interchangeable straps, slides, and touch screen functions and are designed to appeal to a youthful urban customer.

The Wize and Ope concession can be found on the ground floor in the fashion watches section at the Selfridges store on Oxford Street, London.