Jewellery and watch storage and safeguarding specialist WOLF has launched its new My Legacy brand campaign, which is asking its loyal customer base to share their own “personal legacy stories” related to a piece of jewellery or a watch.

As WOLF reflects on its own legacy as a brand, dating back to 1834, customers too can share stories of their own sentimental pieces that they safeguard in a WOLF product.

The brand said that each customer who shares their story via the WOLF website will receive a watch or jewellery roll, used for the safekeeping of their most valuable piece, and usually valued at $100 (£79).


As examples, WOLF shared the stories of Brittany Cavaco and Andrew Waldan.

Cavaco wears her grandmother’s diamond stud earrings to help her feel close to her family as she travels around the world performing in the English Ballet. Watch her story below:

Andrew Waldan’s father learned to make watches in a concentration camp during WWII, and Waldan now wears one of these watches that he managed to track down decades later. Watch his story below:

WOLF will select certain customer stories to be featured on its website.

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