Study by shows 50% will help to pay to get the right ring.

A survey of 1,000 women from across the UK led by diamond jewellery retailer has revealed that more than 50% would be happy to contribute towards the cost of their engagement ring if it meant getting the right one.

Vashi Dominguez, founder and chief executive of, said that despite the study finding that the majority would be happy to pay something towards the cost of their ring, just 7% of participants actually had.


According to the Dominguez, with the financial crisis causing a fall in employment rate of 3.2% for men aged between 25 and 44, more couples are now sharing the cost of living and bigger ticket purchases are becoming a shared expense. The online retailer said it anticipates that more of its engagement ring sales will be a result of joint decisions made by a couple, with engagements becoming planned, rather than spontaneous or surprise occurrences.

Dominguez said of the study: "These results represent a shift in the way couples approach engagement now as we notice more women being involved in the process compared to previous generations. Traditionally, men were the breadwinners and often as a result, the decision makers.

"However, now our website is receiving an increasing proportion of business from female customers. Not only this, but the men making purchases are relying on their partner’s input too, whether it be financially or at least from an aesthetic point of view. Women know what they want and our survey shows they’re not afraid to contribute to ensure they get what they want."