Award-winning jewellery designer Anja Potze is celebrating her 21st anniversary in Worcester.

Since arriving in Worcester in the nineties, Anja Potze has become one of city’s leading jewellers, building a customer base from across the county and beyond.

In the past 18 months alone two new members of staff have joined the Friar Street business which was also recently rated as one of the top jewellers in Worcester by the website, Three Best Rated.


Most recently, award-winning design expert and Birmingham School of Jewellery graduate, Laura Golborne, joined the six-strong team alongside commercial and retail expert, Felicity Allen.

“To be celebrating our 21st birthday here in Worcester is amazing and I want to say thank you to all our customers, new and old,” says Potze. “It’s a big milestone for any business and we wouldn’t be here without that support.

“Over recent years we have added expertise to our team, invested in our Friar Street store, regularly unveiled beautiful designs and launched a new website which has ensured our customers can shop with us whenever and wherever they please. It’s essential we continue to be innovative.”

Potze, who moved from her native Netherlands to England when she was 21, added: “We are ready for another 21 years here in Worcester, a city which at the moment is thriving. With new collections set to be launched for Christmas, it’s an exciting future ahead.”

A proud supporter of causes across Worcestershire, Potze is a patron of county non-profit organisation CG5 and a supporter of the Worcestershire Breast Unit Haven. The business is also the shirt sponsor for the Worcester Valkyries Women’s Premiership rugby team.