Worcester fine jewellery retailer Anja Potze scooped the national ‘Heart Of Gold’ community award at the inaugural Small Awards.

In association with Facebook, the Small Awards recognised the achievements of small and micro-businesses in the UK – named Anja Potze as the nation’s  best community-focused small business.

The ‘Heart of Gold’ award honours small businesses that contribute a bit extra to their local community, working with other small businesses, local charities, schools, councils or local residents to achieve great things.


Business owner Anja Potze collected her company’s award at a glittering Black Tie Ceremony in London hosted by television personality, Sue Perkins.

In their citation, the judges remarked: “Anja Potze delivers a huge breadth of activity over and above what is required of the business and stands out as a tour de force in its community. Always looking for new ways to support, Anja herself is consistently looking for new ways to deliver her heart of gold.”

Speaking after collecting the award, Potze said: “I’m absolutely thrilled and grateful to my team who support me in all my work. It’s been a brilliant evening.”

Anja Potze is involved in fundraising for local and national charities, including Worcestershire Breast Unit Haven, St Richards Hospice, Acorns, Prince’s Trust and Be Epic. The company also sponsors local community teams and events, including Worcester Warriors Rugby, Worcester Valkyries Netball, and Worcester Wolves, and supports the Strictly Worcestershire event which raises funds for the Rory the Robot appeal, and the Worcestershire Prostate Awareness group.