Work begins on £10m Bond Street makeover

New Bond Street Has Become Europe’s Most Expensive Avenue

Work has begun on a £10 million scheme to radically transform the streetscape of London’s Bond Street.

The project has been described by developers as the most ambitious scheme in the Bond Street area in over 30 years, and is due for completion at the end of 2018.

Bond Street, a major shopping street in the West End of London, is the home of major jewellery retailers such as Tiffany & Co, Harry Winston and Boodles.

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Phase 1 works will take place on New Bond Street between Bruton Street and Grafton Street and include the pedestrian area where the ‘Allies Sculpture’ is situated.

The transformation will entail the widening of footpaths and the replacement of paving.

The ‘Allies Sculpture’, one of Bond Street’s most significant landmarks, will be restored in the Phase 1 period and will include the replacement of Churchill’s cigar.

The area between Burlington Gardens and Bruton Street will undergo a transformation during the next phase of this project and will include a new paving layout to create a more intimate and pedestrian friendly space.

The Leader of Westminster City Council, Cllr Nickie Aiken, was joined on Bond Street today by London Deputy Mayor for Planning, Regeneration and Skills, Jules Pipe and Mark Fenwick, founding board member New West End Company and Fenwick Ltd to officially ‘break ground’ on Phase 1 of the scheme, set to be completed by Autumn 2018.

Cllr Nickie Aiken commented:”Bond Street is globally recognised for being an exceptional, world-class retail street and this exciting transformation will ensure it continues to compete head-to-head with the most lucrative international locations.”

Mark Fenwick said: “The West End is vital to the UK’s economy and a major part of London’s attraction as a world city. But to retain our position as one of the world’s top shopping districts, we need to ensure that the issues that are important to retailers are constantly and effectively promoted to policy makers. And we need the public and private sectors to work in partnership to encourage investment, keep our streets clean and safe and promote the West End internationally to investors and visitors.”

Tags : Allies SculptureBond StreetBoodlesHarry WinstonTiffany & CoWestminster City Council

The author Stacey Hailes

Editor, Professional Jeweller

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