A leading retail display specialist has developed POS display to support in-store sales of one of the UK’s emerging jewellery brands.
Wrights Plastics were selected to work with Laura Vann Jewellery due to the company’s extensive experience of creating high-impact POS for leading jewellers, cosmetic and fashion brands.
The POS display range was developed to complement the fashion jewellery brand’s ‘vintage design with modern perspective’ ethos. A range of classic baseboards, plinths and plaques in a selection of on trend colours and finishes chosen to enhance the beauty of the jewellery products were manufactured at the company’s West Bromwich base.
Each complete set comprises 12 units, all embossed with the range’s distinctive V logo.
Developing the POS display range involved many of the company’s in-house services and processes including design, laser cutting, high quality printing, fabrication, cementing and diamond polishing.
The acclaimed jewellery brand, featured on Vogue’s ‘wish list’, is currently stocked in high-end retailers including Harvey Nichols, Parla and John Lewis, and there are plans to expand into more select retailers.