Royal Observatory Greenwich grants permission to use its name.
Gift company Yarto has signed a licensing deal that gives it the worldwide rights to produce and distribute watches endorsed by the Royal Observatory Greenwich, home of Greenwich Mean Time (GMT).
The Meridian timeline will be engraved on the buckle of each timepiece, which will carry on the reverse the engraving “Officially endorsed by the Royal Observatory Greenwich – Home of Time and GMT”, as well as a reference to the Yarto brand name Grant of London.
The Royal Observatory Greenwich head of commerce Caroline Brown said: “We are delighted to be working with a British company with expertise in this area. Bespoke watches have proved to be extremely popular in our own shops and we look forward to seeing watches from the home of time selling across the world.”
The range of GMT watches will include chronographs, classic, dual time and GMT watches, slim and fashion models, as well as limited editions. All watches are made in titanium or stainless steel and fitted with either mechanical or quartz movements. Recommended retail prices for the watches range from £85 to £300.
Yarto is currently on the hunt for retail stockists in the UK and believes that jewellers would be a good fit for the brand, as well as department stores, duty free shops and mail-order companies. It will be showing the range of watches on its stand at Spring Fair in Birmingham next month.
Yarto owner Michael Grant said: “As a British company Yarto is both honoured and delighted to be associated with the Royal Observatory Greenwich. This unique range of watches is an exciting addition to our portfolio.”