Luxury pearl jeweller Yoko London has today opened a brand-new flagship boutique in London’s Knightsbridge.
Yoko London, established in 1973, is a third generation family run brand. Renowned for the use of unique pearls in rare natural colours and exceptional sizes, the team consists of the finest pearl specialists in the world.
CEO, Michael Hakimian, commented on the launch: “The opening of our luxurious new flagship boutique marks new heights for the Yoko London brand. We are thrilled to bring our unique jewellery to such a prime retail location in one of London’s finest areas.
“Our new expanded space gives us the opportunity to showcase more of our exquisite pearl designs to London’s diverse and discerning customers, and provide a range of bespoke services to our valued clients”.
The new boutique is divided over three floors and includes a private area, where clients can try on and purchase items in a relaxed environment.
The store has been designed with the finest quality materials, combining Emperador marble, with high quality natural brass, Alcantara suede and natural leather, with elegant and understated lacquer and limestone. The interior features an original Victorian spiral staircase running through all three floors of the store.
The unique space is envisaged as a pearl atelier where the brand’s creative team can work closely with clients on bespoke pearl creations. The brand has a wide inventory of fine quality loose pearls and strands enabling them to turn clients’ visions into reality.
A rotation of the brand’s most spectacular, one of a kind sets from its Masterpiece Collection will be on display at the store.
These exclusive pieces will sit alongside fashion forward designs from collections such as the Novus and Pendulum Collections. These modern collections have been designed with the contemporary woman in mind, offering fresh and innovative ways to wear pearl jewellery from day to night.
The brand currently has offices in both London and New York, and retail partners around the globe including Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue in the US.