Independent jeweller R A Braithwaite in Goodramgate has announced plans to close shutters for one last time and go online only after 72 years of trading.
The business that opened shortly after the end of the Second World War will soon vanish from York city centre as owners Frank and Dianne Wood decide to go digital only as part of retirement plans.
Talking to York Press, the duo said they plan to move their business solely online via their existing website.
While they considered renting out the property, they have now made the decision to sell it and have a clean break.
“It is to go on the market next Tuesday, with a board up outside the shop on Wednesday,” Mr Wood told the York Press. Hetold another papers that the move to solely online retailing will “enable the business to be future-proof and continue to build the brand of RA Braithwaite for years to come”.
The business was formed in 1946 when Reginald Arthur Braithwaite, ‘demobbed’ from the RAF after the Second World War, started out by renting a small shop in Gillygate.
He draped his wife’s black silk petticoat in the window, displaying some of her jewellery and attracted a jewellery, watch and clock repair service.
The business later moved to Goodramgate and is currently run by the second generation.
As they prepare to wave the high street goodbye, the owners have thanked clients and customers for their “continuous and loyal support over the last 72 years”.
The former chairman of York Retail Forum has said previously he would continue as a director of York BID (Business Improvement District), as chairman of the Institute of Registered Valuers, which maintains the standards of jewellery valuations, and as a committee member of the National Association of Jewellers.