Brand selects lavish playground of Porto Montenegro for store.

Fashion-led jewellery brand Zoe & Morgan has opened its first store in Porto Montenegro, a luxury super yacht marina and playground for the rich and famous.

The London based brand, founded by a brother and sister team, selected the location having spent a lot of time among boats and marinas as children.


“Our father, Douglas Sibbald, was a keen sailor and we visited many marinas when we were growing up,” said a release from Zoe & Morgan.

“So it felt very natural to set up our first shop in this rather special marina and to be part of the community. “

The store is part of a new shopping development in the port, meaning the brand able to design the space to fit its fashion-luxe style, with a white, black and gold colour scheme and triangular-shaped showcases.

An official opening party will be held at the store on August 4.

Zoe & Morgan has become a favoured brand among fashion stylists and fashion retailers. Jewellers and retailers such as EC One, Matches, Asos, Silverado and Paul Smith have or currently sell jewellery by the brand.

The Porto Montenegro marina is located in Montenegro, said to be one of the fastest growing tourist destinations in the world.