Armed robbers raided Piaget’s store on Rue de la Paix yesterday (Tuesday 1 August), wielding a handgun equipped with a silencer, before escaping with up to €15m (£12.8m) worth of jewellery.
Three smartly-dressed robbers – two men in suits and one woman wearing a dress – entered the showroom in the Place Vendôme area, before threatening staff at gunpoint.
Customers were still inside the showroom when the theft took place, and were forced on to the ground, according to reports.
A source told the Daily Mail that the robbers ordered a member of staff to open and empty the display windows, before raiding a trunk where some of the House’s more expensive items were secured.
Their escape route is still unclear, but it is rumoured that the perpetrators fled on foot before making a speedy getaway on motorbikes.
Nobody was hurt during the raid.
The investigation has been passed over to France’s Brigade de repression du banditisme (BRB) unit.
While inquiries are still ongoing, initial reports indicate that the total value of the stolen goods is anywhere between €10m-€15m (£8.5m-£13m).
The incident makes Piaget the latest victim in a string of high-profile, high-ticket robberies in the Place Vendôme area.
Chanel was robbed by armed thieves in 2022, and Chaumet and Bulgari were both targeted in 2021.
