Jeweller, inspired by social media, will launch Tweetie line in-store.

Jewellery designer and recent Everywoman Retail Awards winner Alyssa Smith has scored her first official retail stockist, Gatwards of Hitchin.

Smith, who lives in Hitchin, will have her Tweetie collection stocked in-store, launched to coincide with her scooping the Star of the Future award at the Specsavers Everywoman Retail Awards.


The designer has been working hard for several years building an enviable number of online customers selling through her own site with collections in silver and 9ct gold. She has used social media, in particular Twitter, to drive awareness of her fledgling brand.

Gatwards are said to have been impressed with Smith’s designs, dubbing them a fresh and fun take on luxury jewellery.

Anna Gatward of Gatwards of Hitchin said: “Gatwards has been built on a passion for fine craftsmanship and a continued desire to bring customers the designs they want. Alyssa shares this ethos, exquisitely hand-crafting each piece and using social networks to engage with her customers, finding out exactly what designs they want her to create.”

Smith’s designs have been spotted on the likes of TV presenter Caroline Flack, Gail Porter and Dawn Porter. She has also won endorsement from Theo Paphitis for entrepreneurial effort.

Smith said: “I am absolutely thrilled to have my collection stocked by a jewellers as established and well known as Gatwards.

To see my collections glittering in their windows alongside the likes of Trollbeads and Links of London has been an aspiration of mine since I launched the company. I hope we can continue to work together for many years as my company grows.”