UK-based incubator project will aid production process for designers.
A new incubator project for start-up brands and jewellery designers in the UK hopes to aid their production and boost sales of their jewellery by offering them affordable and direct access to 3D printing.
Banneya was founded by Nimesh Thakrar and has a name based on the Hindi word "to make". Thakrar told Professional Jeweller that he hopes to "democratise" luxury manufacture in the UK by allowing CAD-proficient jewellery designers on-demand access to the additive manufacture technology.
The initiative will enable designers to create wider collections in precious metals using technology, with the aim of reducing costs and promoting their products through an e-commerce section that will be added to the Banneya website at a later date. Consumers will then be able to choose from a range of jewellery designs that can be customised in terms of metal or gemstones.
Thakrar adds thatBanneya will provide advice and knowledge on aspects of 3D printing and additive manufacturing that are often overlooked, such as shrinkage rates and cleaning up of designs post-manufacture.
A release from Banneya said it will function as "a premium production service and curated marketplace" for budding designers and brands, as well as a "beneficial business partner" that provides an e-commerce platform to generate income and drive publicity.
The company added: "Together with a community of designers, Banneya will build targeted networks to share B2B introductions as well as offers, knowledge, resources and ideas. Banneya takes pride in being an entirely UK-based company that keeps all of its processes within the UK. Focusing on precious metals and fine jewellery, Banneya is registered with the British Jewellers’ Association and hallmarks all pieces produced".
The project has won support of the London Business School Incubator programme, of which it is a member, and was a recipient of the Deloitte Institute of Innovation and Entrepreneurship Founders Award for the year 2013-14.
Banneya has started accepting applications through its site, offering design and technical support and the chance for designers to have a piece of jewellery produced in sterling silver for free and an entry into Banneya’s first jewellery design award.
Beta designers will also be first in line for selection for the future Banneya marketplace.